THE FOUNDERS
THE FOUNDERS
HELLO TO EVERYBODY!
I'm Lyly, the co-founder of Flotte. Today, I decided to talk to you about the creation of the brand, our vision and our philosophy.
It all started in 2020 when we decided to embark on the adventure of entrepreneurship with Mickaël, my partner in life (my alter-ego and soulmate).
OUR GOAL?
Make people love rain by bringing joy and good humour.
HOW?
With modular and colorful clothing. Collections designed in 100% recycled fabrics and certified because we want to believe in more responsible fashion.
It all started in 2020 when we decided to embark on the adventure of entrepreneurship with Mickaël, my partner in life (my alter-ego and soulmate).
OUR GOAL?
Make people love rain by bringing joy and good humour.
HOW?
With modular and colorful clothing. Collections designed in 100% recycled fabrics and certified because we want to believe in more responsible fashion.
A REALITY TO BE CHANGED!
By creating Flotte, we had one ambition: to bring together the greatest community of pluviophiles, those for whom rain is life, because without it we would have neither fleur, neither fruit nor life!
Initially, we started from the observation that rain is often considered gloomy and depressing. We didn't think so.
So we thought we'd revive all our childhood memoriesto find the smile and theemotion that everyone had when they jumped in puddles. All those feelings we forget too quickly as adults.
TAKE PART IN ECO-RESPONSIBLE FASHION
Our credo? Reusing what already exists to pollute less.
We therefore imagined Flotte as a brand of responsible fashion that we wear with a smile and without deviating from our values. Our rain gear is made from recycled waste.
Since 2020, over 1,650,000 bottles have been recycled into raincoats.
A CHALLENGE: REINDUSTRIALIZATION
At Flotte, from the start, our ambition was to participate in the reindustrialization of the textile sector in France, always with a greener approach.
Thanks to a successful fundraising campaign for our first collection of raincoats Made in France, we have taken a crucial step in achieving this objective. By 2025, we aim to produce 30% of our collections in Europe and 70% in Asia.
AND THAT'S NOT ALL...
Since the creation of the brand, we have been able to develop new models, from new collectionsof NEW COLORSto give you even more choice and pleasure in your love of rain. 🌈
To learn more about the concept of Flotte.
Culture without getting wet
